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What an advertising agency would do with Oliver Twist

I’m going to call you Mr Dickens. I’m going to call your book/product Oliver Twist. For the purposes of debate you’re a brand new author with a brand new book. No one, in short, has ever heard of you....

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What are we selling?

At the excellent Byte the Book event in London earlier this week, Michael Bhaskar, Rebecca Smart, Richard Kilgarriff and John Bond debated the changes hitting publishing and how this affects our...

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